What is Social Media Content?

Dec 1, 2024

Dr. Axel Jockwer

Social Media Content: What is it and What Content Works Best?

The term ‘social media content’ is ubiquitous today. But what exactly does it mean? And how do you go about successfully creating content for social media that really works? Let's take a closer look at what social media content is and how to plan and create the best content for Facebook, Instagram, LinkedIn and Co.


What is Social Media Content?

‘Social media content’ refers to all content shared on social networks such as Facebook, Instagram, LinkedIn, TikTok or Twitter. This includes texts, images, videos, stories, surveys, infographics and more. Social media content can be created by both individuals and businesses to share information, interact with the community or create awareness for a brand.

A useful tool for planning and creating social media content is markero. This platform helps you find relevant topics, create posts, schedule them and publish them directly. By using markero, companies can make their social media strategy more efficient and ensure that content reaches the desired audience at the right time.

A crucial factor when creating social media content is the target group. The content must match the target group and reflect their interests. It is important for companies to have a well-thought-out content plan to ensure that interesting content appears regularly and consistently.

Planning Social Media Content

When planning social media content, it's important to think strategically. A content plan helps to define topics in advance and ensures that all content is coordinated and published regularly. Creating such a plan begins with a precise analysis of the target group: what content will be of interest to them? When are they online and what is their preferred format for consuming information?

A good content plan not only includes the topics to be covered, but also the format and planned publication time. This helps to ensure a constant flow of content for social media and to build a long-term relationship with the target audience.

Which Social Media Content Types Work Best?

There are many different types of social media content, and choosing the right one depends on the platform and the target audience. Here are some of the most popular content types:

  1. Images and graphics: Visual content is a must on platforms like Instagram or Pinterest. People love appealing images that evoke emotions or show a special moment. Graphics and infographics are also popular because they convey complex information in a simple and visually appealing way.

  2. Videos: Video content works extremely well on almost all platforms. Short, exciting videos (like Reels or TikToks) often achieve high reach because they can be consumed quickly. But longer videos such as tutorials or experience reports are also popular, especially on platforms like YouTube.

  3. Stories and live videos: Direct interaction with the community is more important than ever. Live videos and stories create a personal connection and give followers the feeling of being part of the action. They are authentic and offer a glimpse behind the scenes.

  4. Blog posts and articles: On platforms like LinkedIn, detailed articles or blog posts that convey expertise are very successful. Expert knowledge helps to build trust and establish yourself as a competent point of contact in a particular area.

  5. Surveys and quizzes: Surveys, quizzes or questions are a great way to actively involve the community. They encourage interaction and allow followers to share their opinions.

Tips for Successful Social Media Content

To make content for social media successful, it is important to make the content as authentic as possible. Social media thrives on interaction and connection to the community. Here are some tips:

  • Know your target audience: The more you know who your target audience is and what interests them, the easier it is to create relevant content.

  • Show authenticity: social media is a place where people like to identify with others. So show authentic insights and avoid being too contrived.

  • Encourage interaction: use questions, calls for comments or surveys to start a dialogue.

  • Be consistent: a clear and continuous content plan helps you to keep finding interesting topics for social media and increase visibility.

Conclusion: Use Social Media Content Successfully

Successful social media content begins with a clear plan and the question of what content is relevant for your target group. Different social media content types such as videos, images or blog posts can work well depending on the platform. It is important that the content is authentic, varied and regular.

With the right planning and the right content for social media, you can build a loyal community that enjoys interacting and feels connected to the brand. So, plan your content, get creative and see what resonates best!

Sources and Further Links

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Our blog articles exclusively offer content written by experts in marketing and online marketing in particular. We guarantee that our posts are of the highest quality and up to date, and that they provide targeted, practical insights and specific strategies.

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Dr Axel Jockwer (https://www.linkedin.com/in/axeljockwer/), an expert in marketing and digital strategies, is responsible for the editorial quality assurance and thematic direction of our blog. Publication list: https://www.jockwer.com/lehre-und-veroffentlichungen

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